Broadcaster, host, commentator and social consultant
London-based, working across the UK, Europe and beyond
Twenty-five years in the sport and a decade creating, documenting and working behind the mic. Most recently, social lead for the Birmingham 2026 European Athletics Championships.
Five ways I work with events, federations and brands.
Live presenting to a crowd or a camera, athlete interviews, panels and crowd work, from brand launches to championship stages.
Race commentary for broadcast, stadiums and live streams, including Great Run's official YouTube streams.
Trackside and mixed-zone interviews with Olympic and world champions, in the moments that matter.
Interviews, previews, pieces to camera and race-day stories, shot, edited and posted in real time.
Strategy, campaigns and team direction for events, federations and brands, built on leading the most-followed host channels in European Athletics Championships history.
Brands, federations and events across the sport.
I was racing long before I ever held a microphone, and that's the lens I bring to every job: hosting for Nike, Red Bull, On and Apple, commentating national championships, interviewing Olympic champions in the mixed zone, and building the social channels of a European Championships. Athletes can tell when you've stood on the same start line, and it's why they relax, open up and have fun on camera.
Social lead for the European Athletics Championships, and the team behind the most-followed host channels in the championships' history.
Impressions across Instagram and Facebook in championships week
Followers built across all channels, officially a European Athletics Championships recordDigital audience up 46.5% across July and August
Pieces of content posted in championships week
An idea that started small and grew into something historic: a studio beside the medal ceremony stage, where Europe's best athletes came straight from the podium and showed who they really are.
The aim was to celebrate medals in a way built for social: less serious, more fun and all about personality. It was a first for the European Athletics Championships and a cornerstone of the championships' social output. I led the concept, strategy and social roll-out, working alongside the European Athletics marketing team.
Medallists walked in from the ceremony stage next door, still buzzing from the moment.
A proper English breakfast tea in a mug of their choice and a plate of classic English biscuits, to break the ice before the cameras rolled.
A rotating set of segments made for social, from finish the lyric (which turned into karaoke more than once) to top five hype songs, fantasy relay teams, the Mount Rushmore of athletics and plenty more.
Five questions, fastest time wins. Every athlete signed the scoreboard behind them on the way out.
Presenting, mixed-zone interviews and race commentary. Tap any clip to play.
Six men under 3:30, three Brits, one title
Keely Hodgkinson and a 24-year-old record
75,000 spectators on the streets
800m world lead in 1:54.61, London Diamond League 2024
1500m win in 3:29, Oslo Diamond League 2024
Race commentary on the last lap
Some of the stages I've stood on.
NikeTown panel with Paula Radcliffe, Laura Muir and Shalane Flanagan
Eliud Kipchoge's London homecoming, days after his Berlin world record
The official Nike × SportsShoes London Marathon shakeout run with Sir Mo Farah
Official YouTube live stream host and commentator
Endorphin panel ahead of the London Marathon
Official LDN 10K shakeout run
Cloudmonster 3 launch for 50 ambassadors, crews and media
Wings for Life World Run, Battersea Park
Twilight series host, five years running
Marathon workshop for the opening of Apple Brompton Road, London
Interviews with the sport's biggest names, and commentary from the track.
Where most of the best stories start.
Whether it's a single event or a whole season, I'd love to hear what you're planning and how I can help bring it to life.
lloyd@teamprojectrun.comBased in London. Available across the UK, Europe and worldwide.
